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Fashion Houses
Fendissime
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Fendissime
Via Cornelia 498, 00166 Roma
Tel: +39-6-614101
Fax: +39-6-6246838
Press Office: Carla Billingsley
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Italiano
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 Maria Teresa, Federica and Maria Ilaria Fendi are the third generation of Fendis to continue working in the family tradition, but with their very own label, "Fendissime." Maria Teresa and Ilaria are daughters of Anna Fendi, while Federica is Franca's daughter. The cousins grew up in the business and absorbed the family traditions which include hard work, an almost obsessive attention to detail and innovation, and a very close relationship with the Fendi customers of all ages. In all areas, whether it be furs, accessories, or ready-to-wear, the Fendis have always been responsive to new ideas and trends while maintaing their reputation for the highest quality and taste.
Both Maria Teresa and Federica put in several years of apprenticeship and gained valuable expperience working in department stores such as Bergdorf Goodman and Bloomingdales (in the U.S.), Brown's (in the U.K.) and AOI Company Ltd. (in Japan).
 Maria Ilaria, after her studies at the European Institute of Design spent two years in Paris working as an intern for Chanel following the ready-to wear and high fashion collctions. She then joined the family business and was put in charge of the planning behind all the Fendi lines.
Maria Teresa, who has also worked in the entertainment sector as a costume designer for the theatre, cinema and opera, is sensitive to cultural influences from which the Fendissime lines draw their inspiration. She is therefore in charge of communications and devotes herself to promoting the company's image in new and innovative ways. Federica, the more pragmatic of the three, is in charge of planning and coordinating all the collections: from clothes to accessories. Maria Ilaria, the youngest, is quick to bring in customers' new suggestions and transforms needs into products. She is responsible for the design of all the lines.
 Fendissime is present in New York and Tokyo (there are also 30 sales outlets in Japan) and of course on the new Roman "Rive Gauche" or "Left Bank" which was born on the left hand side of Via del Corso, the wide street that bisects the downtown shopping area, and follows an itinerary which goes from Via Fontanella Borghese to Via del Governo Vecchio just behind Piazza Navona.
The Fendissime shop has the atmosphere of a large comfortable "salon" where the product occupies the space "naturally": the ready-to-wear garments, the accessories, the shoes are all items that relate to life in the city, for sport and to relax. Maria Teresa, Federica and Maria Ilaria's passion for fashion has brought them to achieve this most satusfying result. Their years of working together and continuing the family tradition in thier very own personal and autonomous way, paying careful attention to research into style, production, distribution and a special care to prices has paid off with impressive results...
And they still want to do more... Fendissime at Via Fontanella Borghese wants to become an international meeting point with a rest area where one can stop to read newspapers and foreign magazines, drink a cup of tea or coffee, write a letter or see an exhibition.
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Fashion and Design from Italy has been on the web since February 1995. It was the first ever web about fashion. We're working on a new section about Italian Design - industrial design that includes furniture, ceramics, bathrooms, home and office accessories, automobiles and other articles that have won prizes throughout the world and are exhibited in museums such as the Museum of Modern Art in New York.
