Made*In*Italy*On*Line



Newsletter - February, 1996

Panorama of Italian Fashion and Design




Pierce Bosnan, star of the new James Bond movie "Goldeneye" snubbed the Paris premier of the film to protest the French nuclear tests, but went through the schedule of premier, press conference, dinner and nightclub appearances with grace and aplomb. The Italian press was careful to note that in the film he is dressed by Italy's own men's tailor Brioni. Umberto Angeloni, CEO of Brioni, proudly told Il Messagero's Paola Pisa that "We were called by EON, the company of the Broccoli family, producers of the Bond films.

It was the end of 1994 and they felt we were the most suitable to dress the new James Bond. They understood that the London tailors, mostly small businesses working on an artigianal basis, could not have met their requirements. There are six different models, but we actually provided seventy suits. We knew that many of them would be destroyed during the filming."

Angeloni met several times in London with Bosnan, and the outfits include a blue "occhio di pernice" suit, a Prince of Wales check, a grey suit with blue undertones, and a double-breasted blazer in the traditional English style. Pants are tailored narrowly to the hem, most of the jackets are three-button, oblique pockets and complete with vests. The size 52 extra-long star also wears the classic black tie. "He's tall and thin, extremely chic," adds Angeloni. Bosnan is even better than Sean Connery, who was a bit on the large size.

You can't even compare him to Timothy Dalton, the maximum of inelegance. He didn't even want his suits tailor-made, he bought them anywhere, and it showed. Roger Moore was the most dated, the 70s with all those flared trousers." Just for the record, according to Paola Pisa, the new James Bond also wears: shirts by Sulka, shoes by Church, wristwatch by Omega (Seamaster professional Diver) equipped with a killer laser, Parker pen. Brioni has also furnished outfits to Brosnan for his private life, as well as a made-to-order black tie for his eleven-year-old son Sean.


For some years French actress Catherine Deneuve has demonstrated her affection for the Fendi family by regularly attending their fashion shows in Italy and wearing their furs, despite the protests of the People for Ethical Treatment of Animals group. (Leaving aside the fact that they don't seem to be picketing the slaughter houses, what about the people who wear suede and sheepskin coats?) Deneuve told Panorama Magazine (November 16, 1995) "I have always worn them (furs) since I was a girl, I find them sensual and sensation for the line, the color, the so-touchable material....yes, I am antianimalist and I'm not ashamed. I think there are much more important things to attend to, I am sensitive to the problems of man, I work for Amnesty International and am president of Unesco for cinema." While in Rome Deneuve stocked up on mozzarella and rugola to take back to Paris for her children Chiara Mastroianni and Christian Vadim.


According to Panorama of November 16, 1995, Gayfried Steinberg complained to Gianni Versace about the noise the workers created while restructuring his new apartment in her building that disturbed her lunch guests: "If somebody has to break my glasses I prefer it to be Ella Fitzgerald." Versace, ever sensitive to mainting friendly neighbors, ordered the works halted until the luncheon was finished.


I'm not exactly sure if this item comes under fashion, but I found it interesting. Il Messaggero of October 7, 1995, reports that the famous folding knife known to be sold to O.J. Simpson, with a blade three and a half millimeters thick, three centimeters wide, fifteen centimeters long, with an eighteen-centimeter long handle made of stag horn branded Kissing-Crane was made in Italy, in Maniago, in Friuli, to be exact. Maniago, considered the Toledo of Italy with 170 small companies employing 3,000 workers, makes over half the the knives in Italy. The owner of the small factory that made Simpson's knife sends most of his production to a German import-export firm which sends some of them to United Cutlery of Tennessee which distributes them under the brand Kissing-Crane. He did not want to be identified by name or company, but was interviewed on TV, and was quited in Messagero: "This knife is purely ornamental and is not sharpened, because it is usually employed as a letter-opener." Striking his forearm with the knife using force he said: "Look, even with a pressure of twenty or thirty kilos you can't even scratch the skin. If the ex wife of Simpson and her friend has puncture wounds it might be believable a knife of this type was used. But since they were sliced, the woman almost decapitated, I am sure that somewhere there is another blade, the right one."


It took the Italian press a bit of time to realize that Pradamania was conquering the world. When the U.S. magazine Entertainment Weekly (Time-Warner) told its readers that the Prada nylon backpack is a cult item shared by women in New York and Los Angeles, not to mention the large sack you can sling over your shoulder made in Pocono, a very thin, very resistent nylon, treated like silk, that has become a must for chic travelers. There are women who go straight from Milan's airport to the temple of Prada, the mother store of 46 around the world in Galleria Vittorio Emanuele, formerly providers to the royal household (when there was one). The company, born in 1913 and specializing in handbags and suitcases, launched its first apparel for women line in 1989, designed by Miuccia Prada, granddaughter of founder Mario Prada. Actress Uma Thurman drew admiring looks when she wore a simple long white silk gown, discretely covered by an ample white embroidered stole, to the 1995 Academy Awards. We'll have more news about Prada in the next newsletter.


Poor Giorgio Armani - last fall the U.S. men's magazine GQ published an interview with him by rock guitarist Eric Clapton where he admitted having once tried cocaine, and a pinch of acid which gave him pains in the kidney for four hours. He never imagined that his interview would cause such a commotion, and let off steam with a reporter from La Repubblica: "I'm overwhelmed. My life is anything but sinful. I work all day long, from morning to night.....I like to be lucid and at the most I allow myself a glass of wine during meals....I never imagined that they would put a marginal and single experience with cocaine in the headlines. It was twenty years ago, one summer evening, at the beach, just to be with it, I tried. The effect was enough to convince me that it would be the first and last time.....I've been answering questions all afternoon on the phone and I'm really upset. With everything that's happening in the world it's ridiculous to make so much noise for something insignificant I mentioned in a long interview about my life....all you need to do is look at my face to understand I lead a healthy life....what I said in the interview is true, but seeing how the papers exploit the news, from now on I'll be much more careful."


Still on the subject of Armani, screenwriter Enrico Vanzina, in his "Rome Notebook" column that he writes for "Corriere della Sera" notes that in the olden days when people like Gary Cooper or Humphrey Bogart visited Italy they wanted to be received by the Pope. However, Mel Gibson, who was invited last fall by the Vatican to a special meeting with the Pope which was to exalt fatherhood, declined with thanks but found time to visit with Giorgio Armani and pick up a few threads. Likewise Kevin Costner, who stopped by Armani in Milan after presenting Waterworld at the Venice Film Festival. Vanzina's comment: "I don't know if there is a moral to this story. Perhaps yes. But since I'm liberal and tolerant I won't draw it, I'll leave it to your imagination."


If New Yorkers don't look out, pretty soon they'll have to change the signposts on Madison Avenue to Via Condotti (Rome) or Via Montenapoleone (Milan). Italian brand names are literally taking over the street, considered by many much chicer than Fifth Avenue. It's hard to list the names that DON'T have a shop on Madison. Next fall Valentino will open its second shop on the Avenue, 9,200 square feet designed by Peter Marino, on the corner of Madison and 65th Street. Other windows on the street belong to Moschino, Prada, Les Copains, Etro, Armani, Ferre`, Missoni, Versace, Cenci, Max Mara, Krizia, and Malo'. The most desirable area is betwen 58th Street and 72d Street.


Speaking of Valentino, whose real name is Valentino Garavani, last October he and Rome's mayor Francesco Rutelli announced that for the next three years the Academia Valentino, which occupies part of the Palazzo Mignanelli, worldwide headquarters for Valentino (just next door to Piazza di Spagna), will be turned over to the city fathers to use for important art exhibits. Rome's superintendent for Museums, Galleries, Monuments and excavations will organize the exhibits along with Gandelli & Associates and Valentino. Part of the earnings from the exhibits will be turned over to "Life," the association that helps children with AIDS, founded by Valentino and his partner Giancarlo Giammetti. Plans include the first Italian of the Hammer Codex, now owned by Microsoft's Bill Gates.


The Metropolitan Museum of Art recently opened a new department for studying and restoring silk whose major sponsor is the Antonio Ratti Foundation which contributed five million dollars to the total cost of twelve million dollars for the center. The permanent structure will conserve and restore the over 36,000 articles made of fabric in the Metropolitan's collection. A group of 15 conservators form the restauration laboratory and they'll look after items that go back to 4,000 BC, as well as 18,000 examples of clothing from the 15th to the 19th century.


Italians recently discovered the Spanish gypsy flamenco dancer Joaquin Corte's, who distinguishes himself on the stage by often dancing with a bare torso. Nicknamed the "Gypsy Eagle" he sports a minimum Van Dyke beard, long black hair, and carefully made-up eyes, he took Rome and Milan by storm with his show "Gypsy Passion." Giorgio Armani, who met Corte's in Rome last November, was in the front row for his recital in Milan. Look for pictures of the brooding Corte`s in your forthcoming fashion magazines.


It took a while for Italians to appreciate the Prada-style as much as the americans, but the rush is finally on, and for those who can't afford to deck out completely in the pricey threads, the two Italian equivalents of Woolworths and K-Mart, called Standa and Upim, have provided outfits in the designer's minimalist style affordable also to those with minimalist pocketbooks. Even the well-off don't mind a bargain, so they have been stocking up on the padded nylon parkas, patent-leather boots, suits and sleeveless dresses decorated with zippers, as well as stringy sweaters, tube dresses, and jackets and accessories in sailing canvas.


Gucci recently ran a series of black and white ads in major Italian dailies, one features a two-page spread with a very youthful Robert Redford lookalike, a wistful gaze past the camera, wearing a ruffled black shirt with double-cuffs and collar open, on his left a group of two similar blonde black-clad youths sprawled on the floor, joined by three blonde chicks with a very seventies look in long hair and makeup, also clad in black with long V decolletes but a noteable absence of bosom. The ads are vaguely reminiscent of some that Versace did with Avedon years ago, but the message is - We're Generation X, we're dressed Gucci, we're With It (or whatever the current expression is).


Ski Champ Alberto Tomba has further irritated his fellow citizens with his later venture, sponsoring underpants, in the knitted boxer stile, with the embroidered elastic band around the waist reading Tomba La Bomba. The publicity still shows a very tanned and confident Tomba, arms crossed over his bare chest, sporting the shorts. His agent won't reveal how much he received in the deal, but it's just as well, because the Carabinieri, Italy's national police, have decided they don't want any part of him any more. He's received strong hints to resign, even though he was recently promoted.


As if that weren't enough, Milan's Corriere della Sera reports from the recent menswear shows in Milan that Valentino presented the men's equivalent of the Wonderbra for women, badded shorts, ideal for those who practice virtual sex via Internet. Valentino's partner, Giancarlo Giammetti, told Corriere: "Many men have freed themselves from a lot of tabus, they want to have fun. Besides, men's bodies are always more exalted. This news line of underwear, which includes undershirts, boxer shorts, and body suits as well as underpants, was named "Olympia" in honor of the celebrated film made by nazi director Leni Riefensthal.


Tod's Diego Della Valle for several years has been using photographs of defunct celebrities to promote his original shoes, past names have included Audrey Hepburn and Gary Cooper. The latest is a celebrated photograph that once appeared in LIFE Magazine by John Bryson taken in Ketchum, Idaho, during the winter of 1959, and shows Hemingway dressed like a lumberjack kicking a can on a snowy road. It's nice to be reminded by this photograph that the very chic-looking Hemingway was also a guy who just liked to have fun. Hey, John, I hope they paid you well for the photo.

Logan Bentley Lessona




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