Made*In*Italy*On*Line



Newsletter - February, 1996

Report from Spring/Summer '96 Milan Collections>br>



Fashion is well and alive in Milan: a new creative gust sprang up from the collections. Along with Armani, Versace and Dolce&Gabbana, now there are at least two other influential shows not to be missed: Gucci and Prada. The former has regained much of its past allure thanks to its talented creative director Tom Ford, the latter is a "cult" name among fashion insiders. No doubt other factors played a significant role: fear of bombing persuaded many buyers to avoid Paris catwalks and therefore to swell orders in Milan, which also benefited from a permanently weak lira. Fashion icon Dawn Mello of Bergdorf Goodman said they raised their budget by approximately. 20%.

After years of stiff "conservative chic", which proved to be a fad, now Milan's buzzword for this season is "relaxed chic" which means less tailored, more comfortable clothes. Many designers took inspiration from the past, especially from the late Sixties-mid Seventies era - a sort of post Mod and hippie remix: low-waisted pants galore everywhere (Callaghan, Gucci, Alberta Ferretti); optical black & white and Courreges-style (Genny, Iceberg, Les Copains); as for fabrics there was a big, though unexpected return to lace (Mariella Burani, Bluemarine, Gucci, Helmut Lang) and embroidery, nylon and polyester (Prada) and silk shantungs (Dolce&Gabbana); lots of psychedelic and animal prints - zebra and snake the hottest - (Dolce&Gabbana) and intense acid colors like lime green (Iceberg, Missoni, Istante) or dazzling yellow (Genny, Gianni Versace).

Finally, two other important results achieved by the latest Milan catwalks should be pointed out: first, bad taste (Prada, Gucci) as the ultimate trend and secondly the longed for disappearance of the blue & white navy-style look with all those crests and anchors which threatened to be a permanent feature of all spring-summer collections.

GIANNI VERSACE

This was undoubtedly one of Versace's best collections ever: this time he concentrated more on cuts and pure lines rather than decoration, paring down all those baroque prints and gilt medusas. Long-sleeved knit turtlenecks in bright-orange over hip-hugging pants. Many transparencies and high splits. Prints were very lively like the bold brushstrokes on white or lime-green dresses, bags and shoes as those worn by Karen Mulder.
GIORGIO ARMANI

A must-see of Milan shows. Pefectly tailored pantsuits as usual in smooth, couture-like fabrics. Lots of trousers because according to Armani "that's what women want". Precious night dresses with organza skirts coupled with bustiers in shining jais. Embroidered flowers on fluid garments were the small revolution introduced by Armani in this elegant collection.
GUCCI

"Think remix, not retro", suggested Gucci press release. Actually the collection presented by Tom Ford was quite, let's say, eclectic: long and short caftans, lime-green shirts, black lace dresses for both day and night that looked perfect on Linda Evangelista. The classical Gucci blouse is now transparent and matched with hip-huggers and python boots: a relaxed look for "deluxe hippies", sexy enough not to pass unobserved. Not exactly for the office.
PRADA

Miuccia Prada's show was shocking: models looked like the ad pages of a Seventies fashion mag: geometric prints on silk coats matched with floral dresses; synthetic fabrics like nylon and polyester. Unconventional, offbeat colors were the leimotiv of the collection: brown, purple and green. The ultimate accessory? The new Prada handbag with faux tortoiseshell chain. Though magazines talked of "banal eccentricity", "ugly look" and "geek chic", it will probably come up the expectations of Prada fans all over the world.
FERRAGAMO

A chic collection with more sedate referencies to the Sixties: A-lines, sunny colors, shoe-motif prints for skirts and blouses. A high quality style paired with value-for-money prices is the key to success of this Florence-based company.
DOLCE & GABBANA

Milan's most celebrated fashion duo returned back to the roots of Italian style. Their woman resembles a Fifties' diva such as Anna Magnani. Animal-print caftans (zebra, ocelot and tiger) and head scarves. Couture-like fabrics such as linens and silk shantungs. A must-have: the emerald-green starlet trench.
MASKA

Wearability is probably the secret of this fast-growing company, which presented elegant, beautifully made garments. A big hit: the black above-the-knee sleeveless dress that should be in every woman's wardrobe. The show, directed by Mario Monicelli, featured as a guest-star Giancarlo Giannini, and as models actresses Giuliana De Sio, Aurore Clement, Lucrezia Lante Della Rovere, Margherita Buy and Dayle Haddon, Maska's testimonial.
BLUEMARINE

Pastel colors, petticoat-like dresses in pink lace.
MAX MARA

A classic-with-an-edge style for a contemporary woman. Many white easy pieces from coats to hot pants. Modern outfits.
MISSONI

Its unmistakable geometric patterns, Missoni's trademark, brilliantly match with the current retromania: zig-zag-motif tops over long low-waisted skirts or pants exposing the midriff. One of Missoni's best collections ever.
OLIVER by VALENTINO

"The Chic" made a lot of glamorous, feminine dresses in pastel colors; he was inspired by the character played by Alicia Silverstone in Clueless. A BCBG (Bon Chic Bon Gout, french expression for preppy dressing) look ideal for the fashion conscious girl, which is the target of Valentino's younger line.
FENDI

Karl Lagerfeld presented a variety of contrasting looks: in the same collection stiff and fluid silhouettes coexisted. Neon colors macthed with black for chic bathing suits and signature beach towels.
LAURA BIAGIOTTI

Simplicity is the keyword for Laura Biagiotti.
BYBLOS

Keith Varty and Alan Cleaver of Byblos showed a collection inspired by "easy dressing" with light Sixties look.
GIANFRANCO FERRE'

Ultra-chic night dresses for the hard-to-please, discerning woman. Clean, flawless lines for the pantsuits.
ROBERTO CAVALLI

Mermaids are the main source of inspiration for this innovative designer: we saw sexy dresses in seaside colors such as aquamarine blue and tight-fitting glossy pants. The show was accompanied by the sensual, Mediterranean sounds of musician Tullio De Piscopo and by the performance of dancer Daniel Ezralow.

Gian Marco Ansaloni




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