Young, international, ground-breaking designers have ruled the Temporary Museum for New Design since its inception, and they thrive especially this year as the installations focus on Global Design. Winding through the displays and installations of world renowned brands and designers, the evolution of design in all its contemporary forms becomes coherent. And yet the roots of design were also a key theme to be researched by the up-and-coming designers for this year's show.
Welcome to the Temporary Museum for New Design, installation by Canon. © Superstudio Group.
Organized for the Fuori Salone by Superstudio Group, the 2013 Temporary Museum for New Design is a project started by Gisella Borioli with the art direction of Giulio Cappellini. As tradition dictates, it will be held at the two iconic locations in Milan’s Tortona district: the spacious Superstudio Più, an exhibition and creativity center, and the Superstudio 13, the celebrated, pioneering photographic studio.
Design by Aqua Creations has exhibited here in the past. © Superstudio Group.
How can we fully understand the idea and effects of global design? The Superstudio Group explains: “Acknowledging that in the new millennium the influence of design, understood as a shift toward 'things' that are increasingly emotional, playful, functional, technological, individual and seductive, has spilled over from the simple 'invention' of new pieces of furniture to solutions for every sector of life, from devices that we use all the time… to the objects and moments of everyday existence and all the way to such extreme expressions as food design or nail design, all of them once again reflecting this trend.”
Cristalplant impressed at the 2012 show. © Superstudio Group.
Five of the most significant projects present this year will focus on the following:
Bottles reimagined with gREENAISSANCE by Valcucine. © Superstudio Group.
Open on April 9th-13th from 10:00am to 11:00pm; and on April 14th from 10:00am to 6:30pm