Born in 1946 in Reggiolo (Re), heir of a family of farmers, Luciano Soprani’s destiny seemed to be deeply anchored to the agricultural field. But the young Italian talent couldn’t hide his passion for fashion, so he left his studies to enter the magic world of Italian Haute Couture.
He was just 21 years old when he began to work for the already famous Italian Maison Max Mara, and his plain talent soon led him to become the creative designer of the ready-to-wear collections. In 1978, as Milan was the Italian fashion centre, he decided to leave the Italian group to go on with his training as a freelance designer. During those years, he signed collections for Basile, Nazareno Gabrielli and even Gucci. He was working under the worldwide known Italian brand when he took off with its own label.
In the spring of 1981, Luciano Soprani presented his first collection. The Luciano Soprani brand was born, adding a new Italian High Fashion house to the long list on the world’s catwalks. The Italian designer known for his prêt-a-porter collections soon gained the favors of the public and the critics from all over the world. The originality of his intuitions caught the eye even of film director Zalman King who in 1990 asked the Italian stylist to design the costumes for “Wild orchid”.
Maybe due to his young age, Luciano Soprani approach to fashion was lively and innovative, like a breath of fresh air for the Italian fashion: he used to combine the disciplined traditional tailoring he was taught during his training with the use of strong colors, new materials and refined fabrics with renewed lines.
Thanks to a collaboration started in 1986 with the Japanese partner Onward Kashiyama Co. Ltd (roughly interrupted in 1992), the Italian brand began to spread its name all over the world, opening the new showroom in the important fashion-centre Via della Spiga in Milan, and bringing the “made-in-Italy” to Japan or the Us. His unmistakable elegant and colored style could be seen on the most famous top models, as well as celebrities and starlets, like the Italian actors Edoardo Costa or Manuela Arcuri, two of the many “faces” of the Italian maison.
In 1995, the Italian fashion house debuted with its first perfume, Solo, the first of a long series that compose a line of worldwide sold fragrances. Accessories, shoes and bags, ceremony and wedding dresses as well as the new kid’s line are now part of a brand that reflects the main characteristic of the Italian fashion tradition, mixed with a strong passion for the novelty.
Luciano Soprani died of cancer in 1999, leaving the Italian maison to his right-hand man Dilio Ortigoza, the creative designer that had assisted him for many years. He was substituted by the Italian designer Alessandro Turci in 2002, who is the creative head of the renewed Italian company. Now under the lead and control of the perfume company Satinine S.p.a. with the name Luciano Soprani S.r.l., the Italian brand has entrusted Margherita Ghisleri, as its President, and Vittorio Petrone, Vice President and CEO, the task of re-launching the Italian fashion house.