Italian Design News: Pinocchio's Books and Toys |

Pinocchio: The Tale of a Puppet Come to Life

We all know the story of Pinocchio thanks to Disney animation, but we may not know the history behind this beloved character. This famous story was written by an Italian man named Carlo Lorenzini, also known as Carlo Collodi. It takes place in a small Italian village, called Collodi, similar to the one where the author lived in Tuscany. If you have ever visited this part of Italy, then you can picture just the type of quaint village where the story is set.
Three carved wooden Pinocchios in front of a shop
Three Pinocchios welcome visitors, reminding them to stay honest lest their noses grow long. [cc] Palindrome6996, via Flickr

Carlo Lornezini first published Le Avventure di Pinocchio as 36 individual episodes in a children’s newspaper in the late 1800s. The episodes were then compiled and made into a book in 1883. The artist Carlo Chiostri made the earliest important illustrations to accompany the story in a vivid style using a black watercolor technique.

Pinocchio illustrations by Carlo Chiostri
Geppetto brings Pinocchio to life, as Carlo Chiostri’s illustrations bring Collodi’s story to life. From: “Le avventure di Pinocchio: Storia di un burattino”; by Carlo Collodi, with illustrations by Carlo Chiostri; 1911, Firenze, R. Bemporad & Figlio Editori

The story is of Geppetto, an Italian toymaker who is lonely so he creates a wooden puppet that he wishes were a real son. Through his hopes and wishes, and after many trials and tribulations, the toymaker finds that his marionette is made real. Pinocchio is a heartwarming story about the doll that comes to life, but it is much more. It is a depiction of the Italian toymakers which can still be found throughout the little towns that dot the countryside of the country, it is an allegory about lying, defying, reforming and coming to life, and it is a fine example of Italian design and storytelling.

Pinocchio illustration by Carlo Chiostri
Pinocchio is sentenced to four months in prison! Also from the 1911 Italian edition of the book

The first color illustrations of Pinocchio were then created by Attilio Mussino in 1911 and are recognizable everywhere. They brought Pinocchio to life visually and helped people imagine his growing nose as the lies slipped from his tongue, his red suit and lanky body.

Pinocchio illustrations by Attilio Mussino
Pinocchio meets the giant snake, is in trouble with the law again, and then is confronted by the Mangiafuoco (the “fire eater” puppet master) who is happy to use him as firewood. From: “The Adventures of Pinocchio”; by Carlo Collodi, with illustrations by Attilio Mussino; 1926, New York, The MacMillan Company

Mussino illustrated the first American edition of Pinocchio, published by McMillian Company in 1926, and from there Pinocchio became a star outside the borders of Italy. He soon found his way into film, becoming one of Disney’s earliest animated films.

Mussino's vivid illustrations beautifully depict Pinocchio not wanting to take the Blue Fairy's bitter medicine while the strange doctors attend and consult. From the 1926 American edition of the book

In 2012 Fulvio Testa, one of Italy’s most important illustrators, created more than 50 pages of watercolor illustrations for a reissue of the original Italian version of the story as part of the New York Review Children’s Collection. Testa designed the images to represent the most pivitol moments of the story. In an interview with Barbara Basbanes Richter these illustrations, Testa stated that unlike oils, “watercolors require resolute design perspective.”

Today you can find wonderfully designed Pinocchio marionettes and dolls handmade by local artisans throughout all of Italy. If you are a true enthusiast, you can visit the Parco di Pinocchio in Collodi, Pinocchio’s hometown, to see an artisan workshop creating little Pinocchio characters. Established in 1956, this old-fashioned rather simple amusement park is also the place to see the Pinocchio Museum and a fascinating collection of Pinocchio toys created between the years 1900 and 1950, as well as Pinocchio sculptures, mosaics, and puppet shows.

A Pinocchio workshop in Florence
A Pinocchio workshop in the San Lorenzo neighborhood of Florence. [cc] Joan Campderrãs-i-Canas, via Flickr
By Danielle Pollack

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